Driven by the desire to undertake and innovate in her field of expertise, Aude Herouard launched her first collection of glasses in 2020, a sun collection characterized by timeless and strong shapes. It was in Rouen, at the world-renowned eyewear manufacturer Le Lanchon, that she trained as an optician. There, she learned precise gestures, face-design advice and developed her taste for beautiful materials and high-end manufacturing.

Aude pays particular attention to developing comfortable, technical, ultra-desirable and durable models in an overall creative approach that is as responsible and positive as possible.

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Inspired by charismatic figures around her, Aude Herouard expresses unique temperaments through her collections: natural elegance.

The subtle work of transparent colors and the choice of characterful scales are his signature.

Motivated by the very warm reception given to her first sunglasses collections, Aude has designed a collection specifically dedicated to optics for the 23-24 season.
Squirrel, Chestnut, Cherry… the work of colors is, as always, central in the development of his proposals.

Produced in small series by quality French artisans, the designer cultivates the desire to make her frames a faithful and confidential everyday object. 

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It is in Normandy, near the cliffs of Etretat, that the creator of the brand, Aude Herouard draws part of the energy necessary to create her collections. Daughter of accomplished and passionate farmers, flax producers, she cultivates a very strong bond with the different personalities of her family who make her the creator she is today, an ambitious, intuitive and whole person.

Fashion, decoration, design, her creative universe is defined by a taste for sharp and accurate classics that she brings to life with lightness and character. At home in Paris, Aude feeds off the energy of the city and imagines what will be her signature for years to come.